We are neighborhood residents, businesses, and community organizations from the 16th and Mission neighborhood and Mission District. We formed in the fall of 2013 to advocate for affordable housing in the Mission and to oppose the largest market-rate development ever proposed for the neighborhood, the development known as the Monster in the Mission. We have grown to a coalition of well over 100 organizations. We believe in equitable development that creates healthy, vibrant, communities of opportunity. We believe this requires thoughtful, intentional, and community-based strategies to ensure that low-income communities and communities of color participate in and benefit from the decisions that shape our neighborhoods and our city’s transit-oriented development. Read our vision statement for development in our neighborhood and our demands for development at 1979 Mission Street at the 16th and Mission BART plaza. Check out some of the extensive media coverage on this issue. Learn more about the Plaza 16 Coalition and how you can join our efforts. lockedARM

No Monster Hearing Cancelled On The Mission // A la Misión Nos Cancelaron Audiencia En Contra del Monstruo

*****Español Abajo*****

Dearest Community, It is with anger in our bellies that we tell you that the No Monster in the Mission hearing on November 1st was canceled on us.

Starting last week, Maximus began a concentrated campaign of intimidation to keep the hearing from happening, even going as far as threatening violence at Mission High School which triggered the pulling of the original permit. This cloud of fear Maximus created around the hearing blew over to Everett Middle School and that permit was also denied last minute.

This postponement is an incredible disappointment and we are particularly disturbed that Maximus is employing the deeply racist stereotype of the Mission as “violent” to keep us from having an honest, public, and democratic process regarding the Monster.

But the Mission will not be intimidated by a Wall Street corporation. We will not back down. We are still planning to have a strong and powerful community event on November 1st. Please join us at 3 pm at 18th St and Dolores St.

We must not allow this setback to make us feel weak or make us freeze. The fact that Maximus has to resort to such dirty tricks to keep this hearing from happening shows us that they are deeply fearful of our voice. Let’s make sure they hear us, and let’s prepare for a hearing in the new year.

Gentrification is not inevitable! See you on Thursday at 3pm, 18th and Dolores St. 


Querida Comunidad, Es con ira en nuestros vientres que les decimos que nos cancelaron la audiencia el 1 de Noviembre en contra del Monstruo en la Misión.

A partir de la semana pasada, Maximus comenzó una campaña concentrada de intimidación para evitar que ocuriera la audiencia, incluso llegando a amenazar violencia en Mission High School, eso fue lo que provocó la extracción del permiso original. Esta nube de miedo que Maximus creó alrededor de la audiencia voló sobre Everett Middle School y ese permiso también fue negado en el último minuto.

Este posposición es una decepción increíble y nos preocupa especialmente que Maximus esté empleando el estereotipo profundamente racista de la Misión como “violento” para evitar que tengamos un proceso honesto, público, y democrático con respecto al Monstruo.

Pero la Misión no será intimidada por una corporación de Wall Street. No nos retrocederemos. Todavía estamos planeando tener un evento comunitario fuerte y poderoso el 1 de noviembre. Por favor acompáñenos a las 3 pm en 18th St y Dolores St.

No debemos permitir que este contratiempo nos haga sentir débiles o que nos congele. El hecho de que Maximus tenga que recurrir a estos truco tan sucio para evitar que ocurra esta audiencia nos muestra que temen profundamente nuestra voz. Asegurémonos de que nos escuchen y que preparanos para una audiencia en el año nuevo.

¡El Aburguesamiento no es inevitable! Nos vemos el jueves a las 3 de la tarde, 18 y calle Dolores


Mark Your Calendars! Thursday, November 1st – First Public Hearing on the Monster

Español abajo:

After 5 years of creeping over our community, Maximus, the corporation proposing the Monster, will be coming to the to the Mission where they will have to finally make an honest presentation about their Monster. While this is not the first time Maximus has come to the Mission, it is the first time that they have to talk about the Monster without being able to rely on confusion and false promises.

So, mark your calendar for Thursday, November 1st at Mission High School 3pm for the first time that the community gets an opportunity to speak directly to the city and Maximus and let them know “No Monster in the Mission. Build 100% Affordable at 16th and Mission!”

If you have any questions about the hearing or about preparing for public comment contact Maria@plaza16.org.

See you on November 1st!


Después de 5 años de actividades insidiosas en nuestra comunidad, Maximus, Maximus, la corporación que propone el Monstruo, vendra a la Misión donde tendrán que hacer una presentación honesta sobre su Monstruo. Aunque esta no es la primera vez que Maximus viena a la Misión, es la primera vez que tendran que hacer una presetacion sobre el Monstruo sin poder confiar en promesas confusas y falsas.

Entonces, marquen su calendario para el jueves 1 de noviembre en Mission High School a las 3 pm para la primera oportunidad que tiene la comunidad de hablar directamente con la ciudad y Maximus y decirles “No al Monstruo en la Misión. Construyan Vivienda 100% Asequible en la 16th y Mission”

Si tiene alguna pregunta sobre la audiencia o sobre cómo prepararse para un comentario público, comuníquese con Maria@plaza16.org.

¡Nos vemos el 1 de noviembre!

Taking Action Against the Monster in January

Picture by Tim Porter. photography.timporter.compicture by Tim Porter. photography.timporter.com
We are excited to be in action with our community and fight for our right to decide what happens in our neighborhood. Below are the upcoming opportunities to take action against the Monster in the Mission. See you all soon!
  • Thursday, January 18th – Art Party for the Jan 25th March for Mission Street 
    • 474 Valencia St, Centro del Pueblo  second-floor auditorium – 4:30pm-8:00pm
    • Come paint banners, and signs and be in community and we prepare for the march next week. 
  • Wednesday, January 24th – Hearing on Resolution to Oppose the Monster at DCCC 
    • 627 Turk St, Tenderloin Elementary School  – 6:30 pm
    • Come support a resolution opposing the Monster in the Mission at the Democratic Central Committee. 
  • Thursday, January 25th – March for Mission Street 
    • Meet at Mission St. and 20th St. – 12:00pm – 3:00pm
    • Let’s take our streets back and let the city know that they need to plan for people, not displacement.
    • If you want to march with the Plaza16 Contingent meet at Dolores Street Community Services, 938 Valencia St. at 11:45 am 
    • More info here

Build the Housing that the Mission Needs. Build the Marvel.

affordable marvelIn the great tradition of beautiful and culturally grounded affordable housing in the Mission built to meet our communities greatest need – a stable and healthy home to be able to thrive in – Plaza 16 developed an alternative project for 16th and Mission. The community planning process began in August 2015 and engaged more than 300 community members across the span of 6 community planning meetings to develop the “Marvel in the Mission,” a community alternative to the Monster proposed by Maximus. Check out the video below about the community planning process from the point of view of some of the Latinx community in the Mission who were a part of it. Video by Causa Justa :: Just Cause Organizer, Lucas Solorzano
As people who live in this neighborhood every day – and some of us for generations – we know the housing solutions our community needs the most and we have put the work to design an alternative proposal. In a contest between the Monster and the Marvel, the Marvel wins hands-down. Marvel vs Monster 6_22 Help us make it a reality by sending a letter an email or making a phone call to the Planning Department and the D9 Supervisor’s office letting them all know that we need to #BuildTheMarvel. 

SF Weekly Exposes Just How Scary Those Monster in the Mission BART Ads Really Are!

news3 Go out and grab this week’s SF Weekly and check-out Joe Kukura’s exposé about those scary Monster in the Mission BART ads. Joe’s sharp reporting connects the dots between the Monster in the Mission’s massively expensive “grassroots effort” and powerful Big Soda and Big Tobacco lobbyists  “The ads say supporters of the project ‘not a Monster,’ but you might as well call them Monsters, Inc., because they’re many of the same corporate lobbying interests who recently fought for the tobacco industry and the soda industry… Further, Mission For All’s listed mailing address is that of a San Rafael corporate law firm called Nielsen Merksamer, which is also leading the lobbying effort against the flavored tobacco ban the San Francisco Board of Supervisors passed in June.” Big Soda and Big Tobacco have long histories of exploiting working class communities of color, these developers pretend to have the Mission community in mind but we know this crew of monsters has no place in our neighborhood. Chirag Bhakta, Plaza 16 coalition member, says of the ads “Exploitation of people of color in an ad campaign to convince a mainly Latino, immigrant, low-income neighborhood that this gentrifying project is actually going to help the neighborhood comes out of Rapacious Marketing 101,” Bhakta says. “Most of the people who are showcased in these ads most likely are not going to be able to afford these units being built.” This Halloween, stand with Plaza 16 and make sure the monsters don’t win!

Help Stop the Monster: Write a Letter to the Planning Commission TODAY

Please take a moment today to help stop the Monster in the Mission. Thank you!  Send an email to these addresses:
richhillissf@yahoo.com, dennis.richards@sfgov.org, planning@rodneyfong.com, christine.d.johnson@sfgov.org, joel.koppel@sfgov.org, myrna.melgar@sfgov.org, kathrin.moore@sfgov.org, Commissions.Secretary@sfgov.org CC: mayoredwinlee@sfgov.org, Hillary.Ronen@sfgov.org, Nate.Allbee@sfgov.org, john.rahaim@sfgov.org, richard.sucre@sfgov.org, debra.dwyer@sfgov.org, andy@plaza16.org It’s always great if you can explain in your own words why you oppose the project but if you need it, here’s is a sample letter you can use or adapt. San Francisco Planning Commission 1650 Mission Street, Suite 400 San Francisco, CA 94103 RE: Case No. 2013.1543, 1979 Mission Street Mixed-Use Project Dear President Hillis and Planning Commissioners, I am writing to express our strong opposition to the project proposed for 1979 Mission Street by Maximus Real Estate Partners, known widely as the “Monster in the Mission.” As you know, the Mission District is facing a dire crisis of community and cultural displacement. To address this crisis, we must prioritize deeply affordable housing at this site, not a project of mostly luxury-priced housing that will further accelerate gentrification and the displacement of the existing residents, SRO hotels, mom and pop businesses, nonprofit organizations, arts and cultural spaces, PDR spaces etc. We urge you to recognize the urgent crisis facing the neighborhood, acknowledge the impact of the current massive and unsustainable imbalance of market-rate vs. affordable development in the neighborhood, and reject this project outright. Furthermore, the Maximus project would have a significant negative impact on the Marshall Elementary School community.  Not only would none of the housing in the project be affordable to the majority of families and employees at this Spanish immersion school, the project would also cast a shadow over the school’s playground for most of the school day. For many students this playground is their primary outdoor recreational space. The developer’s proposal to raise the playground would not sufficiently mitigate the shadow impact. We stand with the many Marshall community members who oppose this project due to its unaffordability and student-harming shadow impacts. With the overwhelming influx of market-rate development across the Mission, we must prioritize affordable housing at all remaining building sites. Yet as 16th and Mission is one of the City’s busiest public transportation hubs, affordable housing there is even more essential. Recent research confirms that low income households use public transit at much higher rates than higher income households that drive and/or use car shares at much higher rates. Therefore, building deeply affordable versus market-rate housing  at 16th and Mission would benefit the environment and our city with reduced greenhouse emissions and less street congestion. The Maximus project would exacerbate the Mission’s displacement crisis, would cast both a metaphorical and literal shadow of the Marshall School community, and would likely result in both increased pollution and traffic. Instead of the Monster, our organization supports a plan for the site such as the “Marvel,” the community serving project envisioned and created with input from over 300 community members via a grassroots year-long process anchored by the Plaza 16 Coalition. We strongly urge you to fulfil your sacred duty as city planners and use your significant power to reject an unaffordable, community-harming Monster in the Mission and instead advocate for an affordable, community-serving Marvel.   Sincerely,  

ACTION ALERT! Call Assemblymember Chiu :: Demand amendments to SB 35 to protect our low-income working class communities

WE NEED TO  FLOOD HIS PHONES MONDAY AND TUESDAY (7/10 & 7/11) David Chiu is the Assemblymember for the east side of SF and he is chair of the the critical last committee — Housing — for SB 35 and he can make the changes to this legislation to protecT the Mission District and other vulnerable neighborhoods in California. TWO EASY STEPS — Takes less than one minute. 1). CALL: (916) 319 – 2017 2.  SAY: “I am a constituent of Assemblymember Chiu and I urge him to oppose SB 35 unless it includes community coalition ammendments such as a ‘safe habor’ provision for our low income communities.” PLEASE CALL NOW! Here is a June 10 OpEd with further information on the bill and the impacts it would have on the Mission District and other vulnerable California neighborhoods:  http://www.sfexaminer.com/senate-bill-35-will-cause-displacement-communities-color/ AND SIGN THE PETITION! https://www.change.org/p/protect-our-low-income-communities-oppose-sb-35-unless-amended Perspective Renderings

Speak Out at the School Board :: No Monster Shadow on Marshall Elementary School

April-25-17-Image :: Español abajo :: Robert Rosania/Maximus’s ten-story luxury Monster in the Mission would cast a shadow on the Marshall School playground during most of the day for the entire school year. It would also consist mostly of housing utterly unaffordable to our community and would rapidly accelerate displacement in the neighborhood. On April 25, let the SFUSD School Board and administration know that we need a community-planned, and community serving development at 16th and Mission, not a monster luxury project. ________________________________________________________ Un desarrollo habitacional de lujo de diez pisos (el Monstruo de la Misión) propuesto para la16 y Misión. La Misión necesita viviendas profundamente asequibles, no más torres de lujo! El Monstruo de la Misión arrojará una gran sombra en el patio de la escuela Marshall durante la mayor parte del día de todo el año escolar. El Monstruo consistirá principalmente en viviendas totalmente inapropiadas para nuestra comunidad y acelerará rápidamente el desplazamiento en el evecindario. El 25 de abril, déjale saber la Junta de Educación y a la administración que lo que necesitamos es desarrollos planeados por y para la comunidad de la 16 y Misión, no un monstruoso proyecto de lujo.

RALLY :: Tuesday, April 11 at 5:30pm :: Robert Rosania! We reject your Monster in our Mission!

4-11 ROBERT ROSANIA! WE REJECT YOUR MONSTER IN OUR MISSION TUESDAY, APRIL 11 5:30 PM 16th and Mission Plaza RSVP and invite your friends on facebook. Rosania is trying to revive the Monster and is funding a deceitful astroturf campaign Our fight against Maximus/Robert Rosania’s luxury Monster in the Mission is not over! We have learned the project may be coming for a vote before the Planning Commission in the near future. Meanwhile Robert Rosania has hired astroturf consultants and canvassers who are intimidating and lying to folks in our community about whom they represent and how the Monster would impact our community. It’s once again time to raise our voice and let Rosania and our City leaders know that we reject the Monster in the Mission. We need affordable housing and community serving businesses, not luxury towers that will further escalate the displacement of our community. We demand that Rosania attend a community meeting in the Mission District to listen to the people whose lives he will be severely impacting. Who is Robert Rosania? Robert Rosania is the CEO of Maximus Real Estate Partners, a controversial real estate developer with a shady history on both coasts. Rosania was a lead partner in the purchase of Parkmerced in San Francisco and the subsequent plan to demolish 1,500 rent-controlled units there.  At Parkmerced he fired the entire staff of SEIU USWW union janitors replacing them with non-union workers. In New York City, he personally netted millions in a notorious predatory equity scheme at Riverton Houses that ultimately defaulted and put at risk the housing of thousands of middle and working class residents. In an attempt to overcome the massive community opposition to his Monster in the Mission, Rosania has contributed hundreds of thousands of dollars to local political campaigns to purchase influence in our City government. He is also notorious for his support of extreme right-wing causes and has made large contributions to politicians that oppose same sex marriage, immigration reform, and who support denial of climate change. Rosania clearly cares nothing about our community and about San Francisco values. He cares only about his personal profits. He and his proposed project are bad for our neighborhood and bad for our city. Build the 100% affordable MARVEL in the Mission, not the Monster For more than three years, thousands of Mission residents have rallied, signed petitions, spoken at community meetings and delivered countless hours of testimony at City hearings demanding, “NO MONSTER IN THE MISSION.” Rosania’s luxury towers would be utterly unaffordable for the existing community and further rising rents would mean the pricing out of existing families and businesses in the area. The people, merchants, and organizations that we cherish—our very community—will be displaced forever from the neighborhood. The Plaza 16 Coalition spent months facilitating a collaborative community planning process to come up with a positive alternative development we call the MARVEL in the Mission.  The Marvel’s housing would be 100% truly affordable and the project would serve other needs of the existing community.