we can't afford this


After years of market rate developments creeping into almost every block of our neighborhood, the Plaza 16 Coalition has come together to oppose the largest market rate development in the history of the Mission District. The 350-unit project proposed for the site at 1979 Mission (southeast corner of 16th and Mission) will further accelerate the already rapid gentrification of our neighborhood and city. We refuse to see more of our neighbors displaced and we refuse to lose any more of our neighborhood culture.

The Plaza 16 Coalition advocates for 1979 Mission to be used for much needed affordable housing and community serving businesses in our neighborhood. This neighborhood is our home and we plan to support development and plans that are for the people of this neighborhood and not merely for profit.

OUR DEMANDS for development at 1979 Mission Street

  • We demand that Maximus Real Estate Partners abandon their current project at 1979 Mission.
  • We demand the planning commission and the City of San Francisco reject all market rate housing developments in the Mission until housing needs for the poor and working class are fully met. Additionally, we demand that the San Francisco Planning Department abide by the community planning and land-use process outlined in the Plan Popular*, specifically the guidelines outlining community planning for “people not profit,” for any future developments.
  • We demand that the owning partners of 1979 Mission (Maximus Real Estate Partners and the Jang Family Trust) transfer the land to community hands.
  • We demand a stop to the harassment and criminalizing of low-income people and people of color that use the Plaza as public space by the SFPD under the guise of “cleaning up the plaza.”


*Plan Popular/People’s Plan Objectives and Polices
Part 1: Land Use, Housing, and Economic Development
Part 2: Arts and Culture, Parks and Open Space, and Transportation

View a PDF of the presentation on the proposed development from our May 15th Community Forum.