Author: mariazamudio

Build the Housing that the Mission Needs. Build the Marvel.

affordable marvelIn the great tradition of beautiful and culturally grounded affordable housing in the Mission built to meet our communities greatest need – a stable and healthy home to be able to thrive in – Plaza 16 developed an alternative project for 16th and Mission.

The community planning process began in August 2015 and engaged more than 300 community members across the span of 6 community planning meetings to develop the “Marvel in the Mission,” a community alternative to the Monster proposed by Maximus. Check out the video below about the community planning process from the point of view of some of the Latinx community in the Mission who were a part of it. Video by Causa Justa :: Just Cause Organizer, Lucas Solorzano

As people who live in this neighborhood every day – and some of us for generations – we know the housing solutions our community needs the most and we have put the work to design an alternative proposal.

In a contest between the Monster and the Marvel, the Marvel wins hands-down. Marvel vs Monster 6_22

Help us make it a reality by sending a letter an email or making a phone call to the Planning Department and the D9 Supervisor’s office letting them all know that we need to #BuildTheMarvel. 

SF Weekly Exposes Just How Scary Those Monster in the Mission BART Ads Really Are!


Go out and grab this week’s SF Weekly and check-out Joe Kukura’s exposé about those scary Monster in the Mission BART ads.

Joe’s sharp reporting connects the dots between the Monster in the Mission’s massively expensive “grassroots effort” and powerful Big Soda and Big Tobacco lobbyists  “The ads say supporters of the project ‘not a Monster,’ but you might as well call them Monsters, Inc., because they’re many of the same corporate lobbying interests who recently fought for the tobacco industry and the soda industry… Further, Mission For All’s listed mailing address is that of a San Rafael corporate law firm called Nielsen Merksamer, which is also leading the lobbying effort against the flavored tobacco ban the San Francisco Board of Supervisors passed in June.”

Big Soda and Big Tobacco have long histories of exploiting working class communities of color, these developers pretend to have the Mission community in mind but we know this crew of monsters has no place in our neighborhood. Chirag Bhakta, Plaza 16 coalition member, says of the ads “Exploitation of people of color in an ad campaign to convince a mainly Latino, immigrant, low-income neighborhood that this gentrifying project is actually going to help the neighborhood comes out of Rapacious Marketing 101,” Bhakta says. “Most of the people who are showcased in these ads most likely are not going to be able to afford these units being built.”

This Halloween, stand with Plaza 16 and make sure the monsters don’t win!